Apple may decide to divide the App Store into two separate versions—one for the EU and another for the rest of the world. These adjustments are anticipated to be implemented before March 7, aligning with Apple’s deadline to adhere to the DMA.
After years of maintaining strict control over the iOS ecosystem, Apple is now compelled to open up the iPhone and iPad for sideloading—allowing users to install apps from sources other than the App Store. According to Bloomberg’s Mark Gurman, Apple is set to introduce sideloading “in the coming weeks” specifically for users in Europe. Apple is making this change in reaction to the antitrust legislation that the EU passed last year, called the Digital Markets Act (DMA).
In a surprising twist of events, Gurman shares that Apple is considering splitting the App Store into two versions.. One version will cater to EU countries, allowing sideloading, while the other version for the rest of the world will maintain the existing status quo.
The DMA insists that Apple opens the door for developers to share iOS apps through channels other than the App Store. It also means Apple has to allow developers to use third-party payment systems for in-app purchases and subscriptions.
For almost a year now, there are reports that Apple has been quietly trying working to figure out how to meet the demands of the DMA. Just recently, Apple’s software chief, Craig Federighi, openly admitted that the company has recognized the necessity of aligning with the new rules set by the EU.
Japan is currently working on putting together similar rules against monopolistic practices. These rules would encourage sideloading, reflecting a wider global movement for positive change.
As mentioned earlier, this change will impact Apple’s revenue stream because developers can now guide customers directly to their websites for app downloads and even offer discounts on in-app purchases. Consequently, Apple won’t receive any commissions. To mitigate this impact, the Cupertino-based company is considering splitting the App Store into two—one for the EU and another for the rest of the world.
Risk
Apple has a reason for limiting the download of apps from outside sources, like websites and other app stores. Allowing this could expose phones to a real risk of getting malware-infected apps, putting financial data and personal information at potential risk.
The Android ecosystem has experienced numerous cases related to sideloading APKs (Android Package Kits), resulting in financial losses and illegal tracking for users worldwide. In contrast, Apple devices have seen minimal cases reported, thanks to the stringent measures implemented by the App Store to safeguard customer privacy and user data.
To avoid potential legal complications, Apple might not provide the usual protection warranty.
