Snapchat recently introduced a new feature to stop people from misusing their AI tools. Basically, they’re going to put a special mark on pictures made with AI, so you’ll know if they’re real or not.
It’s getting harder to tell if content was made by AI as technology gets better. So, Snapchat is thinking about putting a mark on AI-made pictures to fix this. So this, popular messaging app, has added a new feature to stop people from misusing its AI tools. They shared this update along with their safety rules in a recent blog post. Now, they’re putting watermarks on pictures made with AI. These watermarks will let users know if the images were created using AI.
Premium users of the app can use its in-house tools to create AI-generated images. Using tools like “MY AI” and “Dreams,” Snapchat users can make and share realistic images of themselves and others in different situations. Soon, a watermark featuring a small ghost logo with a sparkle icon will be added to indicate AI-generated images.
Putting a watermark on AI-made images makes sense.The watermark will be a see-through version of the Snap logo with a sparkle emoji, and it will be added to any AI-made image you save or share from the app. Snap also said they’re adding more safety measures to make sure all AI features follow their safety and privacy rules.
The Santa Monica platform is adding a watermark to AI-generated content, visible when saved or exported. Interestingly, Snapchat’s AI watermark will be a ghost with sparkles, per EnGadget. Snapchat warns against removing this watermark, as it violates their terms. For more details, users can visit the company’s support page on generative AI.
Snapchat’s parent company, Snap, has highlighted a variety of AI-powered features integrated into the platform since 2015. These include AR Lenses, My AI, Generative AI Chat Wallpaper, and more. However, to address the growing use of AI, Snapchat has stated its intention to increase transparency with AI-powered content in the future.
Snapchat has also emphasized that all AI capabilities on their platform will undergo thorough internal review to ensure safety and age appropriateness. They use AI red-teaming to find and fix problems in their AI models and features.
CEO Evan Spiegel’s company also published an overview of its AI features and rules, including guidance on how and where AI creations can be shared, as reported by Social Media Today.
Snapchat is making these changes to make its app safer and more informative for users. They also want to work with the industry to solve problems with AI.
